Zed is a multi-media performance artist and fashion apparel designer living in Toronto. As a design graduate of George Brown College School of Art and Technology he knew that he needed not only to be able to brand others but also himself and quickly established his persona: Liam Zed The Designer.
As Liam Zed The Designer he dove into the design scene to develop campaigns and designs for fashion, web graphics, and marketing. His eclectic and forward-thinking designs propelled him quickly through the ranks of major players in the music industry like Sony, developing branding campaigns for well-known festivals like Toronto Frosh and Everafter Music Festival.
According to Zed, Sony was his second major educational experience. While George Brown taught him design, Sony taught him about working in a high-paced business environment. Not one to get comfortable, Zed exited Sony to begin a career as a graphic freelancer where he works on large fashion campaigns, as well as, creating marketing visuals whose branding power lifts small businesses above their competition.